Albert

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Background

Privilist is an online booking app for bottle service at nightclubs and upscale bars in Asia. Privilist also operates its own membership program, which rewards members with points per spending and offers tier-based benefits at all partner venues - much like airline alliances. Product Site

UX Problems

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How can Privilist modernize the outdated booking process for bottle service, as it still requires customers to contact promoters via phone for pricing and booking inquiries?

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What is the design language of Privilist and the guidelines for presenting a consistent visual and usability experience?

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What is the value proposition for nightlife venues to partner with Privilist?

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Problem

How can Privilist modernize the outdated booking process for bottle service, as it still requires customers to contact promoters via phone for pricing and booking inquiries?

Solution

Privilist adopts the online booking experiences of the travel, hotel, and restaurant industries and simplifies the process of browsing, booking, paying, and visiting.

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Users can browse through partner venues and events in the selected city.

Once a venue or event is chosen, users can browse through available dates and select a table of preference.

Users must meet the minimum spending limit for their table before proceeding to checkout.

Users can review their selected options before completing the booking.

An e-ticket with a unique booking code is issued and displayed on the profile page for easy access.

Users can share the booking code as a guest invitation. Guests must input the booking code in the app to issue their own e-ticket.

Users earn points per booked table and obtain higher membership tiers after collecting the required number of points

Users can also spend points on various nightlife-related rewards.

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Problem

What is the design language of Privilist and the guidelines for presenting a consistent visual and usability experience.

Solution

Privilist's visual design revolves around black and white minimalism in order to highlight the vibrant images of nightlife. Minimalism is also the backbone of its usability as each step of the booking process exists as its own page.

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A photograph of a bar or nightclub serves as the hero image for every content page, and it evokes the excitement of nightlife.

Gold accents stand out amongst white informative text to highlight important UI elements.

The required action in each page of the booking process is clear and conspicuous for both the website and mobile app.

The website and mobile app share most UI patterns, however their layouts change with screen size and interactions vary by input method.

There are obvious UI differences for the website, such as using modal windows or hoverable dropdown menus.

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Problem

What is the value proposition for nightlife venues to partner with Privilist?

Solution

The benefit of partering with Privilist extends beyond added table sales and marketing opportunities. Privilist offers a robust CRM and CMS tool that facilitates venue management and provides insightful analytics.

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The dashboard displays essential sales data for venues to measure performance and manage customer relations.

Booking management helps the front desk to identify and grant entry to all guests. The manager is also able to add or close out tables depending on the volume of offline bookings.

Menu and pricing are easily editable.

Managers can promote venue events and customize their table options and pricing.

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More Screens

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Branding

Privilist

Web / iOS

UX / UI / Branding

2015